|A pair of goalkeeper gloves around the ball in the middle of the Al Dana Tower ahead of the FIFA World Cup Qatar 2022 at on November 18, 2022 in Doha, Qatar.|
FIFA are under pressure to ban all alcohol sales at World Cup stadiums just days before the tournament kicks off.
The Qatari royal family have made their feelings clear which could have huge implications. They want FIFA to stop selling Budweiser, one of the organisation’s biggest sponsors, at eight different stadiums, which would be in breach of a multi-million dollar contract.
Budweiser’s visibility could be massively diluted with the potential u-turn coming at such short notice. It remains unclear whether beer will be sold at stadiums, with the opening game kicking off on Sunday. The only guaranteed place that will sell alcohol is fan parks.
Discussions remain ongoing with the Qatari royal family wanting a total stadium ban on alcohol. It is now likely that Budweiser will be unable to sell their products, according to The Times. If that does happen then FIFA would be in breach of contract with Budweiser, who had the exclusive right to sell beer at World Cup matches.
FIFA had already tried to find a compromise, moving Budweiser stands to areas where they were less visible after complaints from the country’s rulers.
The sale of alcohol is usually prohibited to Doha hotels in Qatar, a muslim country. Had they maintained that stance, the tournament may have suffered from a sponsorship point of view and there appeared to be an acceptance that they would have to ease up on their views towards alcohol for the tournament.
If the Qatari royal family are successful the only place, in stadiums, that would sell alcohol would be hospitality boxes, which start at $22,450 for one match. Fans know they can purchase alcohol at fan parks, but the pricing of the drinks has been heavily criticised whilst they can only purchase up to four drinks at a time.
It is not the first change FIFA have been requested to make – only several months ago did they change the schedule so that Qatar could play their opening game against Ecuador on a day when no other countries would be in action, which bought forward the schedule by a day.
As a result they will open the tournament on Sunday before England, Iran, Netherlands, Senegal, Wales and the USA all play on Monday.
The Middle Eastern country, whose successful bid has been shrouded in controversy, has also seen huge issues surrounding their attitudes towards homosexuality.
There are fears from LGBTQ fans, which were only heightened when a former Qatari international Khalid Salman said “they have to accept our rules here”, also adding that homosexuality was “damage in the mind.”