Playmaker, the digital sports media company specializing in the North, Central and South America, is one of the most visited groups of sites in the Americas. Recent data released by Comscore places Playmaker at seventh in the top sports media companies in the Americas based on multi-platform total visits in December 2022.
That month, of course, featured the culmination of the 2022 World Cup. That was a busy time for a number of Playmaker’s properties, many of which focus on soccer. Playmaker’s media includes fan- and reader-centric websites such as Bolavip and Yardbarker.
Full disclosure, Playmaker is also the parent company of World Soccer Talk since July 2022.
The combination of websites, podcasts and other forms of media enabled Playmaker to achieve dominance in Latin America and strong standings in the United States and Canada. More remarkably, Playmaker accomplished this in its first year of full operation.
In Latin America, Playmaker is the top media sports group based on audience. In the United States, Playmaker jumped from 23rd most popular company to 18th. Then, in Canada, where Playmaker is headquartered, Playmaker rose from 15th to 12th. Both of those rise in rank are compared to 2021 over the same time period.
Playmaker popularity surges in the media groups of Americas
Combined, Playmaker is among household names of the sports media world. The likes of ESPN, Yahoo, Sports Illustrated and CBS Sports are in the same conversation as playmaker based on total visits in December 2022.
Note that this data is for December of 2022. Plus, it combines the data from Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru and the United States. This is both mobile and desktop visits, too.
While Latin America does drive those numbers up, the widespread growth is even better.
“We continue to experience balanced growth across all of our web properties in Latin America, the US, and Canada,” said Jordan Gnat, Playmaker CEO. “We’ve extended our leadership position in numerous Latin American regions and we’re quickly gaining market share in the US and Canada, markets that are core to our growth strategy.”
Meanwhile, World Soccer Talk climbed to number five of the most-popular soccer websites in the United States. The website was only beaten out by FIFA.com, USsoccer.com, Goal.com and MLS’ website.