Dreams FC General Manager, Ameenu Shardow, has spoken highly of the fan mobilization tactics employed by Samartex FC, a Ghana Premier League side.
Shardow made these comments in light of the current low fan turnout at local games across some high-profile league centers, including Hearts of Oak and Asante Kotoko.
Shardow emphasized the importance of clubs interacting with their fans and nurturing their support base. Speaking on Asempa FM, he highlighted the success of Samartex FC’s fan organization and stated that he was “picking so many lessons from them.”
Shardow expressed that fun interaction and mobilization are crucial and clubs should invest resources in nurturing their fan base.
With many Ghanaian clubs struggling to attract fans to their games, Shardow believes that Samartex FC’s fan mobilization strategies could provide valuable insights to other teams in the league.
“Fun interaction and mobilization is very key. It is important to devote resources into nurturing our support base. It is very key.
“One way Samartex are doing well is with their fan organization. When I got there, I had the shock of my life. I’m picking so many lessons from them.”